From medical cases through personal injury, real estate, clinical negligence, to employment discrimination and dismissals – there are a huge range of legal firms that specialise in different areas of the law. Like any other industry, rather than opting for a generic “one size fits all” law firm, it’s often advisable to select a specialist which has a good track record of dealing with the particular area of law that you need.
But with such as large choice of legal services out there, how does a potential client find the right law firm for them? How and where are lawyers advertising? Well, when it comes to attracting clients, some law firms are using controversial advertising to bring in custom.
An American law firm, specialising in marriage law, has recently generated a lot of attention from their billboard advertisement which featured a picture of a semi-clad buff male and busty female alongside a slogan that read: “Life’s Short. Get a Divorce”. The response was mixed with many people claiming the advertisements made divorce seem like a casual process, and that it was undignified and offensive and might even encourage people to get divorced.
However, the law firm, Fetman, Garland and Associates Ltd, responded that “Lawyers don’t cause divorces. People cause divorces.” Others have said that they loved the fresh style of the ads and have pointed out that it’s an excellent example of effective advertising as it has captured people’s attention and is memorable – exactly what adverts are designed to do. Some have also commented that is has brought humour and light hearted fun to an industry renowned for being a little dull.
Aside from scouring billboards, if you’re looking for legal advice, the internet is obviously a good place to start and a simple Google search can throw up some potential firms to contact. There are now also comparison sites in place which match clients with the right law firms for free.
Someone searching for legal advice just needs to input details of their legal needs and the site can find an appropriate legal advisor for their particular situation. Such sites also offer articles on a range of legal areas, profiles on various law firms, legal term glossaries and even an estimation of the costs you can expect to pay.
So, if you ever find yourself in need of legal advice, know that there’s plenty of help out there – just jump on the net, do your research and you’ll be able to find the right legal help for your situation.